Agencee enables personalisation at scale by helping copywriters and creative teams to keep up with demand for content variations to support more experiments and smaller niches. The ultimate goal is to enable true one-to-one personalisation.

The use of Generative AI has grown to support much more than content generation. Generative AI is used to streamline reviews by catching errors before deployment, to analyse content in batch, replacing previously specialised NLP models and pipelines, and to perform live monitoring of deployed content using multi-modal capabilities.